Bob Jennings is President/Owner of Periscope Marketing Insights, LLC.
Bob’s background includes over 15 years of supplier and client-side marketing research experience
and over six years of strategic marketing management. Bob has worked for Domino’s Pizza, Sara Lee Branded Apparel (Hanes, Hanes Printables and Polo Ralph Lauren Men’s Underwear), Sealy, Inc., VF Corporation (Lee Jeans, Wrangler Jeans, Vanity Fair Intimate Apparel, The North Face, Vans, JanSport) and Liberty Hardware Manufacturing Corporation.
Bob’s expertise is in innovative qualitative research methodologies specializing in conducting smaller scale research
studies.His personal and individualistic approach to understanding clients’ objectives assists in conducting value-added
research to generate actionable results that will result in effective long-term strategies.Bob has conducted front end
new product and white space identification research as well as numerous in-depth interviews and focus groups across many industries including food, home improvement, non-profit, apparel, automotive, health care, chemical and hospitality.
Bob received his MBA from Wake Forest University and a BBA from Eastern Michigan University
Bob’s background includes over 15 years of supplier and client-side marketing research experience
and over six years of strategic marketing management. Bob has worked for Domino’s Pizza, Sara Lee Branded Apparel (Hanes, Hanes Printables and Polo Ralph Lauren Men’s Underwear), Sealy, Inc., VF Corporation (Lee Jeans, Wrangler Jeans, Vanity Fair Intimate Apparel, The North Face, Vans, JanSport) and Liberty Hardware Manufacturing Corporation.
Bob’s expertise is in innovative qualitative research methodologies specializing in conducting smaller scale research
studies.His personal and individualistic approach to understanding clients’ objectives assists in conducting value-added
research to generate actionable results that will result in effective long-term strategies.Bob has conducted front end
new product and white space identification research as well as numerous in-depth interviews and focus groups across many industries including food, home improvement, non-profit, apparel, automotive, health care, chemical and hospitality.
Bob received his MBA from Wake Forest University and a BBA from Eastern Michigan University
